We recently undertook a major content shift in our Rock RMS environment: moving from traditional HTML-based content channel items to structured content items. It might not sound flashy, but the results were transformative—for our team, our community, and the long-term health of our digital presence.
Even better? We did it in a fraction of the time you’d expect.
Thanks to our new structured content conversion service, we saved an estimated week and a half of full-time manual labor—on just one content channel.
And now, your church can do the same, without the hassle.
Why Structured Content?
For years, HTML content channel items have been the default in Rock. But as many of you know, managing those items can get messy fast. Inconsistent formatting, copy-paste errors, and the reliance on a handful of tech-savvy staff or volunteers to keep content updated all add friction.
Structured content changes the game. Here are just a couple of ways:
- Consistent and Organized Content
Structured content forces consistency by using repeatable, well-defined fields like Title, Summary, Image, Scripture Reference, and more. This keeps everything aligned, clean, and professionally formatted—no more Frankensteined HTML blocks.
- Design-Friendly and Future-Ready
Structured content separates what is said from how it looks. That means your designers can control layouts universally, without editing individual items. And if you ever redesign your site or launch a new mobile app? No problem—your content is future-proof.
But What About Non-Technical Staff?
That’s one of the biggest wins.
For many churches, the barrier to change isn’t technology—it’s capacity. You might be thinking, “Sure, structured content sounds nice, but our team isn’t technical. How would we maintain it?”
Here’s the good news: structured content is actually easier for non-technical staff.
No HTML knowledge required.
Field-based editing feels like filling out a simple form.
Less risk of broken links, bad formatting, or layout issues.
Easier onboarding for volunteers or new hires.
With structured content, ministries can own and update their materials confidently—without constantly leaning on IT or communications teams.
Skip the Pain. Keep the Gain.
Of course, the transition can feel intimidating. Manually converting hundreds or thousands of content items is nobody’s idea of a good time.
That’s why we built a service to do the heavy lifting for you.
Using our fast, reliable new service, our team can automatically convert your content channels from raw HTML to structured content, preserving layout, logic, and formatting—with no disruption to your live site.
Our internal estimate? It saved us 50+ hours of work on just a single channel.
We’d Love to Assist You
We’re offering this as a flat-rate service: $2,500 per content channel. Whether it’s your sermon archive, blog, devotional library, or resource center—if it lives in Rock, we can migrate it painlessly and professionally.
Want to see the benefits for yourself?
👉 Request your content conversion here
Let us help you future-proof your content, lighten your team’s workload, and unlock the full potential of Rock.